Quick action
Start with a sentence or 2 about what they will do or get. This should help people determine if this is what they need. 155 characters (including spaces) max.
This will be used:
- Top of the page
- Text card description
- Meta description
Include different keywords from the page title, if possible. You also may want to use the program name, if that makes sense.
Need to know
Use bullets and keep them concise.
Highlight key information people should know upfront, like:
- Cost
- How long it takes to do
- Key eligibility criteria
- Penalties
What to do (optional)
Use this section to explain things like:
- Online or in-person options
- Payment methods
- Simple instructions
Get help
phone
email